Colour Testing

Pop Music Magazine

Blue
The colour Blue connotes freedom, imagination and calmness. Different shades of Blue can represent different feelings, for example a darker, navy blue relates to royalty -hence the shade royal blue- this connotes power and elegance. A lighter baby blue is brighter reflecting fun and excitement yet can also be quite calming with complimentary colours. I think this colour is suitable to use on a pop magazine preferably with slightly contrasting colours such as pink as both colours together can draw attention.

Pink
The colour Pink suggests fun, femininity, harmony and positivity. The colour is used for Breast Cancer Research because of its positivity therefore the colour can be seen as powerful as it represents the charity and the charity is powerful. Deeper shades that go into purple symbolize ambition and creativity, it is considered a mature pink so this colour would be suitable to use in a pop magazine as it implies all of the features of pink yet in a mature way showing it is a mature magazine because pink can be related to young girls.

Yellow
The colour yellow symbolizes hope happiness and sunshine. The colour is used for traffic lights and taxi's as it is vibrant which attracts attention. The colour connotes summer which is fun reflecting on the colour. The colour does not specifically appeal to either gender and is therefore a unisex colour. This would be suitable for a pop magazine as it is and exciting bright colour yet compliments other bright colours without looking tacky.


Hip Hop Music Magazine

 Purple
The colour purple implies roylaty, wealth and wisdom. The colour is a mixture of red and blue, red is fiery and exciting yet blue is calm, this mixture represents both. Lighter shades of purple are calm, the scent lavender is calming similar to the colour. Darker shades connote romance, and maturity. The colour can be seen as a sophisticated pink/ red. This colour would be suitable for a hip-hop magazine as it can be bright yet in a sophiticated way enabling the magazine to highlight features of text well whilsts symbolizing a variety of emotions.

Blue
The colour Blue connotes freedom, imagination and calmness. This colour would also be suitable for a hip-hop magazine aswell as pop- described above- because it compliments the colour purple as they are harmonious. An electric bright blue would be relevent to use for this genre as it is vibrant, like music genre- hip-hop.

White
The colour white represents purity, innocence and perfection. The colour white is often used with the colour black as they contrast making it easier to read. The would only be suitable for text white a bright background, so it is able to be seen. Hip- hop and rap artists often wear white, this is another reason as to why it is a suitable colour for this genre of magazine.

Indie Music Magazine

Black
The colour black is associated with power, elegance, mystery and strength. The colour is used for most signs as it stands out specifically when used with white. It is often used on magazines with white and another colour most likely a bright colour such as red or yellow to highlight important information. The colour would be suitable for an indie rock magazine as it is dark -similar to this genre of music.

White
The colour white symbolizes purity, innocence and perfection. It is widely used as background as it contrasts well with most colours. White can also be an affective colour of text against a coloured background as it is out of the ordinary as we are used to reading black on white. This colour is appropriate for a Indie magazine as it is able to make a statement- like indie music.

Red
The colour red represents danger, passion, and love. The bold shade reflects danger- relates to fire- it is highly visible therefore is used for stop signs and fire trucks as it is able to focus and grab attention. Red is suitable for a indie magazine as it connotes similar descriptions as indie music such as passionate, dangerous (risky) and bold.