Reader profile

The average reader of this magazine is dominated girls, yet is still very appealing to boys, aged between 13-24 years old. 89% of readers are still in some sort of education ranging from secondary school to university. During their spare time the reader typically enjoys attending gigs and other live events. The reader spends at least  20 hours a week on the internet, this includes social networking sites and music related websites such as Youtube and Itunes. They enjoy watching music related TV shows such as X-factor, The Voice, and American idol.